Style Saviour by hotelhair.com: putting the style in travel

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...63% of all females questioned, stated the 'hair straightener' when asked "name the product that you have forgotten while travelling and wish you hadn't."

...100%, of all females questioned, stated that they would rather see a 'hair straightener' than a trouser press in a hotel room.

..So did 61% of males.

Vanity Vandals Responsible For £2 Billion Worth Of Domestic Damage

4 million people have burnt, scalded and damaged furniture
The average cost of accidental fire damage in 2004 was £6,500
Over 7 million instances of 'vanity vandalism'* in the south of England
16-24 year olds most reckless

Hair straighteners or other heated beauty appliances might make us look good and feel better, but according to new research by Halifax Home Insurance these high-tech beauty appliances are causing a wave of 'vanity vandalism'*. According to the leading insurer, over 12.6 million** GB adults have damaged furniture and domestic surfaces in recent years, resulting in £1.9bn** worth of damage, a heavy cost for the nations vanity.

Over 5 million** have left a heated beauty appliance, such as hair straighteners or heated rollers, switched on whilst they were out, and 4 million** adults have burnt, scalded or set fire to domestic surfaces, carpets or curtains. According to Halifax Home Insurance the average claims for an accidental fire in 2004 were in the region of £6,500***.

Vicky Emmott, senior underwriting manager Halifax Home Insurance, said: "So many of us are now using beauty equipment that, not so long ago, was only ever used by the trained professional. A lot of these devices can be set to extremely high temperatures, and when left unattended or on flammable surfaces, they can soon become perilous potentially causing serious damage to individuals and their property."

Younger adults appear to be the worst offenders with 16-24 year olds involved in almost five and a half million cases, compared to those aged 25-34 who have suffered over four million**. The South has seen the highest rate of vanity vandalism (7,278,000 instances) which is over 70% higher than the total number of vanity damage caused in the Midlands (4,182,000).

Halifax Home Insurance warns homeowners to take care when using potentially dangerous equipment and to make sure that they have the correct cover before getting dolled up.

Number of regional vanity vandalism cases in recent years

Act of Vandalism	North	Midlands	South
Left a heated beauty appliance such as heated rollers on whilst out	1937000	1429000	2031000
Burnt scolded or set fire to the carpet or soft furnishings with hot electrical beauty items	1094000	533000	704000
Burnt scolded or set fire to a surface such as a dressing table or bathroom unit with a hot appliance	700000	444000	1037000

Notes to editors

*Vanity Vandalism is a phrase coined by Halifax Home Insurance: it refers to the damage caused by hot wax, hair straighteners, heated rollers, hot appliances and hot electrical beauty items.

**1,010 British adults were questioned via a telephone omnibus survey conducted by TNS

The survey was carried out between 20th- 22nd May 2005.






		Click the features below to unveil the inspired features that combine to make the product now known as Style Saviour.

		Compact and Stylish Compact and Stylish the unit itself is compact and neat, allowing flexibility of placement within the room. The quality finish and choice of colour will compliment the most prestigious of venue. Unique Safety Cut Off Unique Safety Cut Off technology ensures that your business will not pay for the effects of human carelessness, the unit will automatically turn off after a short period of time and the customer can simply re-press the button to regain power. Wall Mounting Wall Mounting will ensure that there is sufficient distance between the hot stylers and flammable materials such as bedding and the fixing of the unit will secure the product from loss. Holder / Guard Holder / Guard the steel holder doubles as a protective guard from the hot plates, preventing accidental contact immediately after use. Energy Saving Energy Saving allowing a short time frame can maximise the energy saving and prevent excessive power wastage. Variable Timer Variable Timer this would normally be set for a short period, giving due consideration to safety and the environment.



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